The craft of vocal harmony
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Harmony adds real depth to a melody by stacking additional notes underneath or above the main line, thickening the overall sound considerably without necessarily changing the actual tune a listener is following along with, letting the arrangement feel noticeably richer without ever losing its central, most recognisable melodic thread.
Close harmonies, voices sitting fairly near one another in pitch, tend to create a genuine sense of warmth and intimacy, while wider intervals can instead add real drama or brightness to a passage, giving arrangers a range of meaningful emotional choices well beyond simply the main vocal line on its own.
Well placed harmony often appears right at a song's most important moment, whether a final chorus or a particularly key line, using those added voices to signal genuine significance without ever needing to actually change the underlying melody or the words themselves in any noticeable way at all, however closely a listener pays attention.